Current Posts
Is Audio Better than Video for Content Marketing?
Last month CrazyEgg published an excellent article from Russ Hennenberry asking the question, Is Audio the Next Big Thing in Digital Marketing? As podcasters you should know the answer is a resounding, Yes! Now I know we've been bombarded by calls of video being the next big thing, but ask yourself this – if you're driving in your car, or exercising, or out for a run, or cleaning the house – is video a viable option to consume content? Audio is "eyes free" content. You don't have to disrupt what you're doing to consume a podcast. If you consume podcasts I'm going to guess you're also an audio book fan. How much have you consumed/learned while driving to work … [Read More...]
Google Branding Strategies
You've got your podcast – your baby, your vehicle for spreading/sharing information on the topic you're most passionate about. You've also got your blog that you publish your podcast to. Hopefully that's not all you're publishing every week. You probably also have your Facebook page and Twitter account. You've got to market that podcast if you want any new listeners/viewers. But what about your Google+ page? "What, Google+ plus? Who the heck uses Google+?" More people than you'd imagine. And, more of those people are the movers and shakers who can lend a hand in making your podcast a success. Do you have a gmail account? If so, you've got a Google+ page (and … [Read More...]
Can You Make a Cheap Mic Sound Better – An Update
Last year we asked the question, Can You Make a Cheap Mic Sound Good? Since then, it's turned into one of our more popular posts. That also spawned my giveaway ebook, Podcast Secret Sauce which walks you step-by-step through the process of adjusting your current recording setup to get the optimal Big Voice sound. Look to your immediate right to see how to get your free copy right now. Okay, enough shilling for my stuff – recently, I had the wool pulled over my eyes by Michael Dean, a buddy of mine who runs the Freedom Feens blog and podcast. Michael has always been a stickler for getting the best out of his equipment so it wasn't surprising to me that a couple of … [Read More...]
The History of Social Media – Infographic
A most awesome history lesson from our friends at Copyblogger. In case you're wondering, social media didn't start with the advent of Facebook, nor with the very first weblog. From the very first email in 1971, we strive to make the interwebs a more social place. From that first email and weblog were born the tools to podcast. And with those tools we'll be sharing our content with tens of millions of people every year. Pretty darn social if you ask me. Like this infographic? Get more content marketing tips from Copyblogger. … [Read More...]
How to Raise Awareness of Your Cause – Start a Podcast
Do you have a cause that's close to your heart? Do you wish you could share the details with a large number of people at the same time? Do it yourself podcasting may be the answer you are looking for. Podcasts are a fantastic way to get your message out quickly. You don't have to worry if you don't know the first thing about making your own podcast. If you follow a few simple steps, you will have a successful program to offer your users in no time. James and Arlene Martell are a husband and wife internet marketing team who currently share the podcasting duties on the show Affiliate Buzz. They learned the podcasting business from scratch in 2003, before there was … [Read More...]
A Step-by-Step Guide to Setting Up Your WordPress Website
Wordpress is the most popular content management system available and an absolute necessity for podcasters. Before you can even consider which platform you want to use, how to set up your feeds or where to store your shows, you've got to have a fully functioning content management system in place on your own self-hosted website. The folks at Copyblogger.net have created this useful infographic (shown below) and were kind enough to share it with the readers at Propodder. Here's how to set up your self-hosted Wordpress website. … [Read More...]
