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8 Ways to Market Your Podcast Self Promo

We’re all searching for ways to market our podcasts. In particular, very low cost or free ways to do it. The following is a list of ideas that I’ve used in the past to help generate a following. There’s no particular order so just pick one and run with it.

1. Using Twitter and Facebook Creatively
In my experience, you can generate crowds of followers much faster on Twitter than on Facebook. But Facebook allows you to interact with fans easier. So use them together. Drive fans from Twitter to your Facebook fan page where you can interact and get to know them. Then post links to your current shows on your fan page as they become available. How do you get your fans from Twitter to Facebook?

2. Hold a Contest
One contest idea I used was to ask interesting trivia questions on Twitter and ask people to post their answers on my Facebook fan page. The first to answer correctly won. The prizes would be free but meaningful like a shout out on an upcoming show, or a 10 second promo for their site, or a link to their site on the show page.

3. Make Friends With Other New Podcasters
Hands down the most meaningful way to drive traffic because not only can you bolster your fan ranks, but you can also make some great friends in the process. Campground Pirate Radio has had a long-term friendship with the guys at Your Uncles Lap. We’re both a bit loopy and love giving each other shout-outs on our shows as well as frequent phone-in appearances. The guys from YUL have found new listeners from my stable of fans and vice-versa.

4. Create Promos for Other Shows.
Hey, you’ve got all that money sunk into good equipment, use it! Contact the friends you’ve made from #3 and ask them if they’d like a 10-15 second promo or sweeper. Something like,

“Hey, this is Uncle Waldo from Campground Pirate Radio and you’re listening to Cody, Ryan and Bill at Your Uncles Lap!”

10 minutes of work with the possibility of it being played on countless shows. Priceless!

5. Do Interviews
This is really a lot easier than you’d imagine. Think of how many podcasts are currently in production every week. Many are constantly on the lookout for one or more people to interview per show. Dependent on the topic you’ve chosen for your ‘cast, you may have a huge pool to draw from (Business, Marketing and Tech come to mind as the largest).

Two great places to start looking for interview opportunities are: HARO (Help A Reporter Out) and Both sites are free to subscribe to. HARO is more journalistic and reporter based. They may be looking for sources for an article but are often happy to slip your web address into the story. RadioGuestList is an awesome site for Radio, TV and Podcast interviews.

6. Be Remarkable
This is Seth Godin’s line. What Seth is saying is, “would someone remark on what you’re doing?” I’ll let the master explain it for himself.

7. Make a YouTube Video of Your Show
Do you have a video podcast? Perfect! If it’s less than 15 minutes, create a channel for your show on YouTube and post the video. Longer than 15 minutes? Chop it up and post it as part 1, part 2 and so on. Make sure to put the link to your show in the very beginning of your description as well as have it on screen at all times.

Just have an audio show? No problem. Drop your audio into Apple’s iMovie, Final Cut Express, a copy of Screenflow or any myriad of free applications found on the web. Then add pictures to represent portions of the show. Same as above, make sure your web address is prominent in the description and on the screen.

8. Add Your Podcast to as Many Podcast Directories as You Can Find
A podcast directory is exactly as it’s name implies: a directory to all of the podcasts out there. The first that comes to mind is the 800 lb. gorilla in the room, iTunes. But there are dozens more out there. The best list I’ve found is over at It’s free to enter your RSS feed and in many cases you don’t even have to join the directory.

9.  Bag the Whale (Bonus Method)
This is possibly the hardest of all to do but well worth your time. What this simply means is to interview (phone, Skype or in person) someone who’s generated a ton of buzz about themselves. Probably the easiest group to contact are writers. For example, Tim Ferriss (author of the 4-Hour Work Week) recently published his new book, The 4-Hour Body (these are both Amazon Associate links). You’d be hard-pressed to find a show that DIDN’T interview Tim. And once you’ve landed that interview, find all of the niches and forums that follow them and let those fans know you’ve got a new interview on your show.

So what other ways can you come up with to get some free or inexpensive publicity for your show?

About Jay Walsh

With a combined 25 years of design, marketing, podcasting, video and social media knowledge, Jay created with the goal of helping you make a better podcast.

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