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Go Online Or Die

Going Out Of Business Sign

Everyone has their time when they’re most creative or inspired to get something done. For me, it’s usually late at night when the phones stop ringing and my wife has gone to bed. This is usually the time I sit down and create a post for the site or work on my podcast.

Today had been a really long day and I wasn’t feeling particularly inspired so I popped open my email client to see what deluge of marketing spam and Nigerian offers of great wealth landed on me tonight. One subject line immediately caught my attention.

Guitars etc…..R.I.P.

The message went on to read:

To all Guitars etc. VIP customers:

We regret to inform you that effective immediately Guitars etc will close its doors after 30 years of service to the Tucson music community. We would like to sincerely thank all of you that supported us throughout those years and hope you will all continue to support local businesses in the local Tucson area the way you supported us…

And Thus Ends Another Branch of My Youth

I was a 19-year-old bassist playing in numerous, god-awful, garage bands when Guitars Etc. opened it’s doors. It’s cliché to say, “kid in a candy store,” but it was just that. I was dazzled by all of the guitars, basses, acoustics, and sound gear. Many weekends were spent just wandering around the store, trying out different instruments, meeting other musicians and, a few times, making some new friends.

But now, I honestly can’t tell you the last time I was in the store. I’m sitting next to racks of preamps, compressors, mics, and speakers – all purchased online.

This weekend, the wife and I drove across town to take advantage of Borders “Going Out of Business Sale!” (not all Borders, just this one store). Earlier in the week my iPod’s battery ran down so I was forced to turn the radio on. I can’t remember the last time I did that. After listening to 10 minutes worth of music followed by 10 minutes of commercials, I heard an ad for the going-out-of-business sale for Ultimate Electronics. They just opened that Tucson store last year!

The G.O.O.D. Lifestyle (Go Online Or Die)

We blog, tweet, chat, and podcast. We watch our movies on Netflix, our TV on Hulu and our home videos on YouTube. Look at the stores we no longer have or will soon be gone: camera stores, book stores, department stores, record stores, electronic stores, video stores, music stores. How soon before we lose all the big box stores? Is there anything you can’t get on Amazon? And when you’re ready to unload all the crap you’ve bought online, you’ve got ebay!

So, What Does Any of This Have To Do With a Podcast?

The world is moving online for everything. I don’t think we’ve still hit the heel of the hockey stick on growth yet. Podcasting is still in its infancy but growing quickly (70 million strong this year).

I read somewhere that of everyone online consuming some sort of media, less than 10% of those people actually create what’s being consumed.

  • If you’ve thought of creating a podcast, do it.
  • If you’ve already got one, or many podcasts, think of how you can make them better.

We’re the new media center of the G.O.O.D lifestyle. I won’t even dare guess what it will be like ten years from now. But understand that you’re truly on the ground floor. We can mourn the loss of what we used to have or celebrate the opportunities that lie before us.

Pick up your mic and make a statement.

About Jay Walsh

With a combined 25 years of design, marketing, podcasting, video and social media knowledge, Jay created with the goal of helping you make a better podcast.

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