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Monetizing Your Podcast – Selling Your Products and Services

This is Part 4 of a 5-part series: Monetizing Your Podcast.

Selling your products and services via your podcast has been the touchstone for many a podcast, marketing, social media and business guru. And no one has seized this opportunity more than Cliff J. Ravenscraft of

After years as a successful independent insurance agent, Cliff wasn’t quite satisfied with what he was doing. In late 2005, Cliff picked up a new hobby – podcasting. He and his wife began podcasting about their favorite show, Lost.

As we all know, it doesn’t take long before the podcasting bug becomes all-consuming. Within two years Cliff had decided to take the plunge and make podcasting his career. With over 20 shows and 2000-plus episodes under his belt, I do believe he hasn’t looked back.

Cliff has used both products and services to generate an income. He is both a podcast consultant and coach, an equipment consultant and has created an excellent video training series that he sells.

But it’s not just about selling his products and services. Cliff truly enjoys meeting other podcasters and helping them out. On his About page, Cliff says…

“It was through these community building efforts and my sharing my life and heart through the podcasts that we were producing that I realized that my true calling in life was to Entertain, Educate, Encourage, and Inspire others.”

It’s About Teaching Not Selling

Even if you’re a business that’s creating a podcast solely to market your products and services, it’s not about the selling. Why would anyone want to tune into a 20-90 minute commercial and on a regular basis.

But they would tune in regularly if it meant they were learning something new each time. Don’t sell your product, solve a problem. Teach your audience something new and establish yourself, your service or your product as the expert and the answer.

But, I Don’t Have a Product or Service to Sell

Are you sure about that? I’m going to ask you to take a hard look at your show and ask yourself these questions, and don’t worry if you don’t have any products or services – we’ll touch on that in a moment.

  • In one sentence, what’s my show about?
  • Is my show about something I do really well?
  • What do I do better than most other people?
  • Do any products or services come to mind regarding the content of my show?
  • Are there any products or services that I use to create my show?
  • Are there any products or services that I use in my show?

Except for the first question, all the others that you answer yes to (and you should probably be able to answer yes to most if not all) write down what those products/services are.

Look at your answers. Is there anything repeated for each question? If there is, that’s your starting point. If not, then which answers have the most meaning to you?

What are the products?
Are they tangible or digital?
Can you find them or something close to them on either Amazon or ClickBank?
Bingo, you’ve got a product to sell.

How about a service?
Have you found something that you’re really good at doing?
Can you put that into an eBook or a video or audio?
Now you’ve got another product you can sell.

Is your service more of a problem-solving service?
Consider being a consultant in your niche.


  • Teach, don’t sell.
  • Question what your podcast is about.
  • Find the relevant products or services that fit within this mix.

Generating a product or service based on your podcast may be easier than you think. With a little bit of effort you’ll be able to add another passive income stream to your mix.

Back to On Site and In Show Advertising | Continue to Training and Public Speaking

About Jay Walsh

With a combined 25 years of design, marketing, podcasting, video and social media knowledge, Jay created with the goal of helping you make a better podcast.

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