The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Using YouTube to Market Your Podcast: Part 2

I’m an advocate of using every available method available to get your message out. That’s why I’m a staunch advocate for using YouTube to market your podcast.

In my previous post we talked about choosing what you wanted to make your video about. Now that you’ve had some time to think about it and hopefully have made some notes about it, let’s actually get this thing in the can and uploaded.

What Format Should I Use?

In this day and age, go HD. It’s all about choices and you want your audience to have the choice to watch your video at up to 720 HD full screen if they want.

Camera choices have exploded and prices have collapsed. What would have cost you four figures not 2-3 years ago can now be had.

We’re in interesting times right now because the video capabilities of your phone are quickly catching up with the dedicated units. In fact they’re catching up so quickly that last years darling, the Flip UltraHD Video Camera (Amazon Affiliate Link) has now ceased production. But they are still available, the last I checked, at Amazon.

My personal fav of the pocket cams is the Kodak Zi8 (Amazon Affiliate Link) which you can still get for less than $115. There’s also a remote available for it as well. What’s awesome about the Zi8 is that not only do you get excellent video quality but you’ve got the ability to plug a microphone into the camera.

Speaking of microphones, you’ve got a number of options to handle your sound. The simplest is to record yourself at your workstation. You’ve got you mic set up and your sound set the way you like it, go with it.

But maybe you’d like a more natural approach to making your video. Possibly doing it on location or out of doors. A lavalier mic may be an excellent option. Audio-Technica’s ATR35S is my personal favorite right now for an inexpensive wired microphone. Clip the mic to your shirt collar and plug it into your camera and you’re ready to roll.

Where Should I Film?

Ask yourself the question, how do I want to portray myself and my content?

  • For a homey effect, choose a nice section or corner of your living room.
  • For a more business-like effect, use your office or office space.
  • If you’re selling the fact that you are a podcaster, film it right at your workstation. You’ll have the added benefit of your audio being ready to go.

Wherever you decide to film the most important idea to keep in mind is to keep it as uncluttered as possible. There’s nothing worse than trying to pick out the subject of a video when all this other stuff is going on in the frame.

Want to go for that cool Apple look of the stark white background?  Gideon Shalwick of RapidVideoBlogging.com has a fantastic video on how you can easily achieve that same effect.

Get Comfortable With That Editing Software

There are an incredible number of choices available to you for editing software. On, my personal favorite, FREE side, PC users have Windows Movie Maker. Mac users have iMovie. Of the two, my bias (being a Mac user) will always be with iMovie.

Both are easy to use and have a number of video effects available to them. Plus you can upload your finished video directly to your YouTube account.

If your budget can handle it, there’s some incredible high-end editing software for you. PC users win in the Choice category with a plethora of titles available. Some titles that I can recommend are (Amazon Affiliate links):

Corel VideoStudio Pro X4
Adobe Premiere Elements
Pinnacle Studio HD
Sony Vegas Movie Studio Platinum

Mac users may only have two choices right now, but man, what choices they are:

Adobe Premiere Elements
Final Cut Express 4

You’ll notice that I didn’t include Final Cut Studio. I’m also a little leery about adding Final Cut Express to the list because in June, Apple will be releasing Final Cut Studio X which will be a more powerful version of Final Cut Studio with all of the audio and video effects you’ve come to expect in the Studio version – but in a much easier to use format. Some folks have jokingly referred to it as iMovie Pro. But what hasn’t escaped my attention is the reduction in price – from $799 to an estimated street price of $299.

Learning the Software

Just a word about getting comfortable with your software choice: There are volumes of books out there on how to run the software but I want to key you in on a secret place that I’ve gotten most of my learnin’ from, Lynda.com

They have an incredible selection of video tutorials available to learn just about any piece of software you can come up with. I’ve used them for years. It’s one thing to have instructions written down in a book. It’s quite another to have a teacher on video explaining the instructions then showing you how it’s done.

A Few of Last Thoughts

Before I wrap up this part of Using YouTube to Market Your Podcast, I want to touch on a few more items.

Use a Tripod
Wavy, wiggly video is fine from an artsy point of view but it makes me seasick. Stick your camera on a tripod or desk stand for a solid picture.

Be Informative
Don’t pitch your show! The hard sell doesn’t work anymore. You don’t like having it done to you, don’t do it to your audience. Let you video and your show speak for themselves.

Shoot for Good Enough
Face it, we’re all perfectionists to one point or another. But don’t let it get in the way of you getting your video online. You’ll be able to nitpick it to death if given the chance. So don’t give yourself the chance. Know when to say it’s good enough.

I hope this gives you a good starting point for getting your ideas down on video. In the next post I’ll show you how to take that final video and get it on iTunes.

Back to Part 1  | Continue on to Part 3

About Jay Walsh

With a combined 25 years of design, marketing, podcasting, video and social media knowledge, Jay created ProPodder.com with the goal of helping you make a better podcast.

Find us on Google+
%d bloggers like this: