The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Using YouTube to Market Your Podcast: Part 3

In the previous two posts, Using YouTube to Market Your Podcast: Part 1 and Part 2 you’ve learned how to come up with content for your videos and the steps necessary to creating them. Let’s get those videos online and help them get found.

You’ve finished your video and hopefully you’ve shot it in HD. You’ve made whatever cuts and edits to the film, maybe added some bed music and any vocal overdubs. Let’s get ready to output the final product.

Many of the editing programs mentioned in Part 2 have basically the same type of settings available. I’m not going to go into they layout for each title. Just refer to your users manual under How to Output Video for the basic instructions. Here’s what I’ve used in the past that’s worked for me.

Video Settings

Template: HDV 720-30p
Pixel Aspect Ratio: square
Output Rotation: 0 degrees
Frame Rate: 29.97 (NTSC)
Pixel Format: 8-bit
Full-resolution rendering: Best
Motion Blur: Gaussian
Deinterlace: Blend (or odd frame, if that’s the choice you’re offered).

Audio Settings

Mode: Stereo
Sample Rate: 44.1 Hz @ 192 Kbps (some say 128K is just fine, but my ears hear a difference)
Bit Depth: 16
Resample Quality: Best

A lot of these settings may not make sense to you. What’s the difference between 30p and 30i? What’s deinterlacing?

For those interested, I’ll go into the details of these settings in a later post. For the rest of us, let’s just get the settings dialed in and get our movie finished.

You should now have a brand-spankin’ new mp4 file that is your video. Now what do you do with it?

Set Up Your YouTube Account

If you don’t already, set up your YouTube account. If you’ve got a gmail address attached to your podcast, you’ll want to use that to set up your account. Click the Create Account link (top right corner of the page) and fill in your account info.

Once you’ve clicked Submit, YouTube will want to link your channel to your gmail account – do so.

I’m Registered, Now What?

Under Get Started using YouTube you’ll have three choices.

  • Customize your channel page
  • Upload and share your video
  • Set your account preferences

You can customize your page and fill in the rest of your account preferences later. Let’s get your video online. Choose Upload.

You can literally drag your mp4 file to the YouTube page and it will start uploading. While it’s uploading and processing you can fill out the the metadata needed for your video.

You should see the title of your file. Unless you want that to be seen by your viewers, change it. Keep in mind your keywords for your show and your show’s title if that works.

Be creative with this area. Here’s where you can really sell yourself. The very first words you type should be your podcast’s URL. You can follow that up with a quick description of what your show is about.

Skip a space and now talk about the video. You’ve probably noticed that when you watch video on YouTube, you’ll only see the first line or two of the description. Make sure the line they see is your URL

Skip a space and add links to your Facebook and Twitter accounts.

Be generous with your tags. Think of all the different words and terms that fit your podcast. Separate each word with a space. In the case of a phrase, use quotation marks around it to separate it from the single words.

Choose the best one that describes your podcast.

Hopefully you don’t need me to point out that you want your ‘cast to be Public.

Click Save Changes and you’re done.

Click your username (top right-hand corner of the page) and go to your channel to see your new creation.

Underneath the video you’ll see a Share button. Click it and copy the URL to post to Facebook and tweet.

See, that wasn’t so hard. It actually took longer to explain than to actually do it.

Have you posted any video content to YouTube promoting your podcast? Let me know in the comment section below. Just paste in your URL and share it with everyone.

Back to Part 2 | Back to Tutorial Page

About Jay Walsh

With a combined 25 years of design, marketing, podcasting, video and social media knowledge, Jay created with the goal of helping you make a better podcast.

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