The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

The Intern’s List: The Most Influential Marketers

Recently one of our interns, working on his major in Communications, was wrapping up his stay with us. We were chatting about his time here and where he was going next when the conversation turned to who we were reading and following. I rattled off a couple of names of which he eagerly jotted down. […]

Using YouTube to Market Your Podcast: Part 3

In the previous two posts, Using YouTube to Market Your Podcast: Part 1 and Part 2 you’ve learned how to come up with content for your videos and the steps necessary to creating them. Let’s get those videos online and help them get found. You’ve finished your video and hopefully you’ve shot it in HD. […]

Using YouTube to Market Your Podcast: Part 2

I’m an advocate of using every available method available to get your message out. That’s why I’m a staunch advocate for using YouTube to market your podcast. In my previous post we talked about choosing what you wanted to make your video about. Now that you’ve had some time to think about it and hopefully […]

Using YouTube to Market Your Podcast: Part 1

Want a sure-fire way to draw an audience to your podcast on a limited budget? Consider using YouTube to market your podcast. YouTube has proven itself to be a wonderful marketing tool. No matter how niche you think your podcast is, your market is most likely on YouTube. If you’re already creating a video podcast, […]

5 Reasons Why Your Blog Needs a Podcast

You’ve created a blog. Congratulations. But somehow you’re not quite happy with the way things are turning out with it. You’d love to have a full-blown marketing and PR plan that you could execute to drum up buzz about your blog but, like most of us starting out, your budget is probably pretty thin or […]

Viral Events – Starting a Positive Epidemic – Sticky Context

In my previous post I referred to Malcolm Gladwell’s book, Tipping Point (Amazon Affiliate link) and the three types of people you need to know that make up The Law of the Few. But just knowing of those people isn’t enough to cause the epidemic. The Stickiness Factor The Law of the Few shows you […]

Viral Events – Starting a Positive Epidemic

Why I’m an Advocate for Starting a Positive Epidemic And as times get tough, people hold their wallets a bit tighter. They shun “marketing.” You probably know the feeling when you’re being “sold” something. It’s a revulsion to the pariah that’s in front of you telling you lies through that great big smile. Good marketing […]

8 Ways to Market Your Podcast

We’re all searching for ways to market our podcasts. In particular, very low cost or free ways to do it. The following is a list of ideas that I’ve used in the past to help generate a following. There’s no particular order so just pick one and run with it. 1. Using Twitter and Facebook […]

How to be Unique

I was debating on what to title this post. How to be Remembered, How to be Memorable, How to be Not Forgotten. But all those titles came down to one unifying factor: being unique. It’s really not that hard when you think about it. The simplest way I’ve found is to combine two or more […]

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