The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

The History of Social Media – Infographic

A most awesome history lesson from our friends at Copyblogger. In case you’re wondering, social media didn’t start with the advent of Facebook, nor with the very first weblog. From the very first email in 1971, we strive to make the interwebs a more social place. From that first email and weblog were born the […]

The Uber-Guide to Twitter Marketing

If you’re not clued in to the rich resource of content that Copyblogger presents each day, then let me give you a taste. “What, we’re not bloggers… we’re podcasters!” Ah, but on the contrary, if you run a blog to distribute your podcast, then YES, you are a blogger! But, let’s look at it in […]

Viral Events – Starting a Positive Epidemic – Sticky Context

In my previous post I referred to Malcolm Gladwell’s book, Tipping Point (Amazon Affiliate link) and the three types of people you need to know that make up The Law of the Few. But just knowing of those people isn’t enough to cause the epidemic. The Stickiness Factor The Law of the Few shows you […]

Viral Events – Starting a Positive Epidemic

Why I’m an Advocate for Starting a Positive Epidemic And as times get tough, people hold their wallets a bit tighter. They shun “marketing.” You probably know the feeling when you’re being “sold” something. It’s a revulsion to the pariah that’s in front of you telling you lies through that great big smile. Good marketing […]

Setting Up Your Facebook Landing Page in iFrame

If you haven’t set up a landing page for your Facebook Fan page, the why not? It’s actually pretty easy. The benefit to you will be more qualified likes to your page. Setting up your Facebook landing page in iFrame is a lot simpler than you think. I recently ran across a video posted by […]

Don’t Be That Guy

Okay, okay, okay… so it’s not the most original of posts. I’ve seen the same posts from Chris Brogan, Scott Stratten, and Darren Rowse just to name a few. You’d think the message would’ve gotten out by now, right? But I still see it happening all the time. We used to be cornered by That […]

31 Day Facebook Experiment: Driving Traffic to Your Fan Page

I’m Embarking on an Experiment in Driving Traffic to Your Facebook Fan Page With the recent changes in the Facebook format, some of the old advice on driving traffic to your fan page has dried up. Making 40 friends a day from like-minded fan pages: You used to be able to see who the fans […]

Okay Facebook, Where’s My Suggest to Friends?

If you’ve got your own Facebook Page then you probably became very familiar with the Suggest to Friends link that resided on your left column. That link made it very easy to announce to all of your friends that you’ve just created a new page. It also helped you get your initial 25 Likes so […]

Wait to Reply to New Twitter Followers

Recently I just finished a fantastic book, UnMarketing by Scott Stratten (Amazon Associates Link). Usually I’m happy if I can get through a book and capture a nugget or two of new information but Scott blew me away with the depth and breadth of his knowledge. Damn the Auto-Responder One subject he spoke on was […]

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