The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Open Letter to American Business: Why Aren’t You Sponsoring Podcasts?

Newspaper ad revenue has plunged to its lowest level in 27 years, now being surpassed by the internet. Terrestrial radio’s future is even worse. Television is still holding on but with the advent of Hulu, Netflix, and Google TV, more and more eyes and ears are being drawn to the web. You are scrambling to […]

Using YouTube to Market Your Podcast: Part 1

Want a sure-fire way to draw an audience to your podcast on a limited budget? Consider using YouTube to market your podcast. YouTube has proven itself to be a wonderful marketing tool. No matter how niche you think your podcast is, your market is most likely on YouTube. If you’re already creating a video podcast, […]

5 Reasons Why Your Blog Needs a Podcast

You’ve created a blog. Congratulations. But somehow you’re not quite happy with the way things are turning out with it. You’d love to have a full-blown marketing and PR plan that you could execute to drum up buzz about your blog but, like most of us starting out, your budget is probably pretty thin or […]

Viral Events – Starting a Positive Epidemic

Why I’m an Advocate for Starting a Positive Epidemic And as times get tough, people hold their wallets a bit tighter. They shun “marketing.” You probably know the feeling when you’re being “sold” something. It’s a revulsion to the pariah that’s in front of you telling you lies through that great big smile. Good marketing […]

Monetizing Your Podcast – On-Site and In-Show Advertising

This is Part 3 of a 5-part series: Monetizing Your Podcast. Display advertising (read: Banner Ads) has been around since the introduction of Netscape Navigator. It’s gotten a bad rap in the last few years but that hasn’t stopped people from using them. The growth has doubled in the last five years and, according to […]

Monetizing Your Podcast – PPC and Affiliate Advertising

This is Part 2 of a 5-part series: Monetizing Your Podcast. Previously we spoke about donations and subscriptions as tools to monetize your podcast. Today I want to touch on two concepts that can be both lucrative and easy to initiate: PPC (pay-per-click) and Affiliate Advertising. PPC In a nutshell, PPC advertising is a model […]

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