The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

The History of Social Media – Infographic

A most awesome history lesson from our friends at Copyblogger. In case you’re wondering, social media didn’t start with the advent of Facebook, nor with the very first weblog. From the very first email in 1971, we strive to make the interwebs a more social place. From that first email and weblog were born the […]

Podcast Makeover: Why Isn’t My Podcast Popular?

I recently received an email. The writer said that they’ve created a sports podcast and have followed all the basic assumptions for getting it up and running. But for some reason no one seems to know of it. My first questions are, what are the basic assumptions they’ve followed and what have they done to […]

Podcaster’s Checklist: Day 1-Part Three

In previous posts you’ve come up with a name for your show and found a website and host for it. Let’s wrap up Day 1. Don’t Set Up That Site Just Yet We’ve got a little pre-work to do before you press the “Go” button and pay for your site. What you’ve obviously discovered by […]

Viral Events – Starting a Positive Epidemic – Sticky Context

In my previous post I referred to Malcolm Gladwell’s book, Tipping Point (Amazon Affiliate link) and the three types of people you need to know that make up The Law of the Few. But just knowing of those people isn’t enough to cause the epidemic. The Stickiness Factor The Law of the Few shows you […]

Setting Up Your Facebook Landing Page in iFrame

If you haven’t set up a landing page for your Facebook Fan page, the why not? It’s actually pretty easy. The benefit to you will be more qualified likes to your page. Setting up your Facebook landing page in iFrame is a lot simpler than you think. I recently ran across a video posted by […]

Don’t Be That Guy

Okay, okay, okay… so it’s not the most original of posts. I’ve seen the same posts from Chris Brogan, Scott Stratten, and Darren Rowse just to name a few. You’d think the message would’ve gotten out by now, right? But I still see it happening all the time. We used to be cornered by That […]

31 Day Facebook Experiment: Driving Traffic to Your Fan Page

I’m Embarking on an Experiment in Driving Traffic to Your Facebook Fan Page With the recent changes in the Facebook format, some of the old advice on driving traffic to your fan page has dried up. Making 40 friends a day from like-minded fan pages: You used to be able to see who the fans […]

Okay Facebook, Where’s My Suggest to Friends?

If you’ve got your own Facebook Page then you probably became very familiar with the Suggest to Friends link that resided on your left column. That link made it very easy to announce to all of your friends that you’ve just created a new page. It also helped you get your initial 25 Likes so […]

8 Ways to Market Your Podcast

We’re all searching for ways to market our podcasts. In particular, very low cost or free ways to do it. The following is a list of ideas that I’ve used in the past to help generate a following. There’s no particular order so just pick one and run with it. 1. Using Twitter and Facebook […]

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