The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

The History of Social Media – Infographic

A most awesome history lesson from our friends at Copyblogger. In case you’re wondering, social media didn’t start with the advent of Facebook, nor with the very first weblog. From the very first email in 1971, we strive to make the interwebs a more social place. From that first email and weblog were born the […]

Using YouTube to Market Your Podcast: Part 2

I’m an advocate of using every available method available to get your message out. That’s why I’m a staunch advocate for using YouTube to market your podcast. In my previous post we talked about choosing what you wanted to make your video about. Now that you’ve had some time to think about it and hopefully […]

Podcast Makeover: Why Isn’t My Podcast Popular?

I recently received an email. The writer said that they’ve created a sports podcast and have followed all the basic assumptions for getting it up and running. But for some reason no one seems to know of it. My first questions are, what are the basic assumptions they’ve followed and what have they done to […]

Viral Events – Starting a Positive Epidemic – Sticky Context

In my previous post I referred to Malcolm Gladwell’s book, Tipping Point (Amazon Affiliate link) and the three types of people you need to know that make up The Law of the Few. But just knowing of those people isn’t enough to cause the epidemic. The Stickiness Factor The Law of the Few shows you […]

Monetizing Your Podcast – Donations and Subscriptions

This is Part 1 of a 5-part series: Monetizing Your Podcast. You’ve been at your podcast for some time now. You’ve built an audience and established some cred. You believe that maybe it’s time you start getting paid for all of your hard work. It’s time to monetize your podcast There are a myriad of […]

How to Start a Movement

You’ve created your podcast and now you’re trying to build your audience. Do you feel like you’re talking into the ether? You can post your blog post links to Facebook, Twitter and LinkedIn but to really get the ball rolling you’ve got to start a movement. During last years TED festival, Derek Sivers gave a […]

Wait to Reply to New Twitter Followers

Recently I just finished a fantastic book, UnMarketing by Scott Stratten (Amazon Associates Link). Usually I’m happy if I can get through a book and capture a nugget or two of new information but Scott blew me away with the depth and breadth of his knowledge. Damn the Auto-Responder One subject he spoke on was […]

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