The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Using YouTube to Market Your Podcast: Part 3

In the previous two posts, Using YouTube to Market Your Podcast: Part 1 and Part 2 you’ve learned how to come up with content for your videos and the steps necessary to creating them. Let’s get those videos online and help them get found. You’ve finished your video and hopefully you’ve shot it in HD. […]

Using YouTube to Market Your Podcast: Part 2

I’m an advocate of using every available method available to get your message out. That’s why I’m a staunch advocate for using YouTube to market your podcast. In my previous post we talked about choosing what you wanted to make your video about. Now that you’ve had some time to think about it and hopefully […]

Using YouTube to Market Your Podcast: Part 1

Want a sure-fire way to draw an audience to your podcast on a limited budget? Consider using YouTube to market your podcast. YouTube has proven itself to be a wonderful marketing tool. No matter how niche you think your podcast is, your market is most likely on YouTube. If you’re already creating a video podcast, […]

Viral Events – Starting a Positive Epidemic – Sticky Context

In my previous post I referred to Malcolm Gladwell’s book, Tipping Point (Amazon Affiliate link) and the three types of people you need to know that make up The Law of the Few. But just knowing of those people isn’t enough to cause the epidemic. The Stickiness Factor The Law of the Few shows you […]

Viral Events – Starting a Positive Epidemic

Why I’m an Advocate for Starting a Positive Epidemic And as times get tough, people hold their wallets a bit tighter. They shun “marketing.” You probably know the feeling when you’re being “sold” something. It’s a revulsion to the pariah that’s in front of you telling you lies through that great big smile. Good marketing […]

Monetizing Your Podcast – PPC and Affiliate Advertising

This is Part 2 of a 5-part series: Monetizing Your Podcast. Previously we spoke about donations and subscriptions as tools to monetize your podcast. Today I want to touch on two concepts that can be both lucrative and easy to initiate: PPC (pay-per-click) and Affiliate Advertising. PPC In a nutshell, PPC advertising is a model […]

Don’t Be That Guy

Okay, okay, okay… so it’s not the most original of posts. I’ve seen the same posts from Chris Brogan, Scott Stratten, and Darren Rowse just to name a few. You’d think the message would’ve gotten out by now, right? But I still see it happening all the time. We used to be cornered by That […]

How to Start a Movement

You’ve created your podcast and now you’re trying to build your audience. Do you feel like you’re talking into the ether? You can post your blog post links to Facebook, Twitter and LinkedIn but to really get the ball rolling you’ve got to start a movement. During last years TED festival, Derek Sivers gave a […]

31 Day Facebook Experiment: Driving Traffic to Your Fan Page

I’m Embarking on an Experiment in Driving Traffic to Your Facebook Fan Page With the recent changes in the Facebook format, some of the old advice on driving traffic to your fan page has dried up. Making 40 friends a day from like-minded fan pages: You used to be able to see who the fans […]

8 Ways to Market Your Podcast

We’re all searching for ways to market our podcasts. In particular, very low cost or free ways to do it. The following is a list of ideas that I’ve used in the past to help generate a following. There’s no particular order so just pick one and run with it. 1. Using Twitter and Facebook […]

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