The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Open Letter to American Business: Why Aren’t You Sponsoring Podcasts?

Newspaper ad revenue has plunged to its lowest level in 27 years, now being surpassed by the internet. Terrestrial radio’s future is even worse. Television is still holding on but with the advent of Hulu, Netflix, and Google TV, more and more eyes and ears are being drawn to the web. You are scrambling to […]

Monetizing Your Podcast – Training and Public Speaking

This is Part 5 of a 5-part series: Monetizing Your Podcast. Wrapping up this week’s series on monetizing your podcast I want to touch on these last two topics: Training and Public Speaking. Training Yesterday I talked about selling your services via your podcast. Today I want to focus on one particular aspect of that […]

Monetizing Your Podcast – Selling Your Products and Services

This is Part 4 of a 5-part series: Monetizing Your Podcast. Selling your products and services via your podcast has been the touchstone for many a podcast, marketing, social media and business guru. And no one has seized this opportunity more than Cliff J. Ravenscraft of After years as a successful independent insurance agent, […]

Monetizing Your Podcast – On-Site and In-Show Advertising

This is Part 3 of a 5-part series: Monetizing Your Podcast. Display advertising (read: Banner Ads) has been around since the introduction of Netscape Navigator. It’s gotten a bad rap in the last few years but that hasn’t stopped people from using them. The growth has doubled in the last five years and, according to […]

Monetizing Your Podcast – Donations and Subscriptions

This is Part 1 of a 5-part series: Monetizing Your Podcast. You’ve been at your podcast for some time now. You’ve built an audience and established some cred. You believe that maybe it’s time you start getting paid for all of your hard work. It’s time to monetize your podcast There are a myriad of […]

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