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Birth of a Podcast

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I’m Not Sure What My Podcast Should be About

I hear this a lot, “I want to do a podcast, but I’m not sure what my podcast should be about?” You’d think the answer would be obvious, but it isn’t always. Lots of folks want to be writers, but don’t know what to write about. Some want to be painters, but don’t know what […]

Is Audio Better than Video for Content Marketing?

Last month CrazyEgg published an excellent article from Russ Hennenberry asking the question, Is Audio the Next Big Thing in Digital Marketing? As podcasters you should know the answer is a resounding, Yes! Now I know we’ve been bombarded by calls of video being the next big thing, but ask yourself this – if you’re […]

Google Branding Strategies

You’ve got your podcast – your baby, your vehicle for spreading/sharing information on the topic you’re most passionate about. You’ve also got your blog that you publish your podcast to. Hopefully that’s not all you’re publishing every week. You probably also have your Facebook page and Twitter account. You’ve got to market that podcast if […]

Can You Make a Cheap Mic Sound Better – An Update

Last year we asked the question, Can You Make a Cheap Mic Sound Good? Since then, it’s turned into one of our more popular posts. That also spawned my giveaway ebook, Podcast Secret Sauce which walks you step-by-step through the process of adjusting your current recording setup to get the optimal Big Voice sound. Look […]

How to Raise Awareness of Your Cause – Start a Podcast

Do you have a cause that’s close to your heart? Do you wish you could share the details with a large number of people at the same time? Do it yourself podcasting may be the answer you are looking for. Podcasts are a fantastic way to get your message out quickly. You don’t have to […]

The Uber-Guide to Twitter Marketing

If you’re not clued in to the rich resource of content that Copyblogger presents each day, then let me give you a taste. “What, we’re not bloggers… we’re podcasters!” Ah, but on the contrary, if you run a blog to distribute your podcast, then YES, you are a blogger! But, let’s look at it in […]

Top 50 Podcast Directories

In identifying the top 50 podcast directories, I slogged through countless “directories of directories.” The one thing I found they all had in common, crappy links. Dead links, 404’s, broken links — it’s looking like trying to keep a podcast directory up is both time-consuming and not very profitable. But, have faith because I did […]

Google+ As A Podcasting Tool? Looks Promising

The folks over at Phandroid have been messing around with Hangouts on Google+ and have figured out a way (albeit rudimentary) to create a multi-person video podcast. The Problem You’ve got a multi-person video podcast that you want to create and, of course, everyone can’t get in the same room together… let alone the same […]

Open Letter to American Business: Why Aren’t You Sponsoring Podcasts?

Newspaper ad revenue has plunged to its lowest level in 27 years, now being surpassed by the internet. Terrestrial radio’s future is even worse. Television is still holding on but with the advent of Hulu, Netflix, and Google TV, more and more eyes and ears are being drawn to the web. You are scrambling to […]

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