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Birth of a Podcast

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Is Audio Better than Video for Content Marketing?

Last month CrazyEgg published an excellent article from Russ Hennenberry asking the question, Is Audio the Next Big Thing in Digital Marketing? As podcasters you should know the answer is a resounding, Yes! Now I know we’ve been bombarded by calls of video being the next big thing, but ask yourself this – if you’re […]

Podcaster’s Checklist: Day 1-Part Three

In previous posts you’ve come up with a name for your show and found a website and host for it. Let’s wrap up Day 1. Don’t Set Up That Site Just Yet We’ve got a little pre-work to do before you press the “Go” button and pay for your site. What you’ve obviously discovered by […]

Podcasters Checklist: Day Four – Set Up Your Podcast on iTunes

You’ve gotten all of the prep work out of the way by following the Podcasters Checklist. It’s Day Four and time for you to set up your podcast on iTunes. Don’t take this step lightly. I can speak from experience. Jump ahead too quickly and your iTunes setup can quickly turn into a nightmare. Remember […]

The List: Day 1 – Part One – What’s In A Name?

Probably the most important aspect of your entire podcast is the name. Can your show live or die by its name? Maybe. Let’s first look at 7 aspects that go into creating a good name for your show. 1. Keep It to Three Words or Less In this case, less is more. We’re bombarded by […]

Podcasters Checklist: Day 2 – Part Three – Gather Unto Thee Your WordPress Plugins

Okay, maybe a wee bit too esoteric for a title but let’s face it, one of the best things about using WordPress for your podcast is the ability to install plugins. Being open source, the WordPress developer community (over 2 million strong) has come up with or will soon come up with every type of […]

Podcasters Checklist – The List

We’re just going to get down and dirty here today. The first question I usually get is, “how do I set up my podcast?” Well, the obvious answer is, it depends. This list just gets into the basics. I’m going to flesh it out in the weeks to come, but for right now let’s look […]

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