The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Can You Make a Cheap Mic Sound Better – An Update

Last year we asked the question, Can You Make a Cheap Mic Sound Good? Since then, it’s turned into one of our more popular posts. That also spawned my giveaway ebook, Podcast Secret Sauce which walks you step-by-step through the process of adjusting your current recording setup to get the optimal Big Voice sound. Look […]

The History of Social Media – Infographic

A most awesome history lesson from our friends at Copyblogger. In case you’re wondering, social media didn’t start with the advent of Facebook, nor with the very first weblog. From the very first email in 1971, we strive to make the interwebs a more social place. From that first email and weblog were born the […]

The Seven Worst YouTube Marketing Mistakes You Can Make

YouTube can be a great platform for reaching a wider audience and marketing your business in a new way – with video. It can also be disastrous if you fail to use the platform properly or fail to produce good video content. Here are the seven worst YouTube marketing mistakes you can make and how […]

Podcast Makeover: Why Isn’t My Podcast Popular?

I recently received an email. The writer said that they’ve created a sports podcast and have followed all the basic assumptions for getting it up and running. But for some reason no one seems to know of it. My first questions are, what are the basic assumptions they’ve followed and what have they done to […]

Podcaster’s Checklist: Day 1-Part Three

In previous posts you’ve come up with a name for your show and found a website and host for it. Let’s wrap up Day 1. Don’t Set Up That Site Just Yet We’ve got a little pre-work to do before you press the “Go” button and pay for your site. What you’ve obviously discovered by […]

Don’t Be That Guy

Okay, okay, okay… so it’s not the most original of posts. I’ve seen the same posts from Chris Brogan, Scott Stratten, and Darren Rowse just to name a few. You’d think the message would’ve gotten out by now, right? But I still see it happening all the time. We used to be cornered by That […]

31 Day Facebook Experiment: Driving Traffic to Your Fan Page

I’m Embarking on an Experiment in Driving Traffic to Your Facebook Fan Page With the recent changes in the Facebook format, some of the old advice on driving traffic to your fan page has dried up. Making 40 friends a day from like-minded fan pages: You used to be able to see who the fans […]

Okay Facebook, Where’s My Suggest to Friends?

If you’ve got your own Facebook Page then you probably became very familiar with the Suggest to Friends link that resided on your left column. That link made it very easy to announce to all of your friends that you’ve just created a new page. It also helped you get your initial 25 Likes so […]

Wait to Reply to New Twitter Followers

Recently I just finished a fantastic book, UnMarketing by Scott Stratten (Amazon Associates Link). Usually I’m happy if I can get through a book and capture a nugget or two of new information but Scott blew me away with the depth and breadth of his knowledge. Damn the Auto-Responder One subject he spoke on was […]

8 Ways to Market Your Podcast

We’re all searching for ways to market our podcasts. In particular, very low cost or free ways to do it. The following is a list of ideas that I’ve used in the past to help generate a following. There’s no particular order so just pick one and run with it. 1. Using Twitter and Facebook […]

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