The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Open Letter to American Business: Why Aren’t You Sponsoring Podcasts?

Newspaper ad revenue has plunged to its lowest level in 27 years, now being surpassed by the internet. Terrestrial radio’s future is even worse. Television is still holding on but with the advent of Hulu, Netflix, and Google TV, more and more eyes and ears are being drawn to the web. You are scrambling to […]

Monetizing Your Podcast – On-Site and In-Show Advertising

This is Part 3 of a 5-part series: Monetizing Your Podcast. Display advertising (read: Banner Ads) has been around since the introduction of Netscape Navigator. It’s gotten a bad rap in the last few years but that hasn’t stopped people from using them. The growth has doubled in the last five years and, according to […]

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